Proposal
Proposal
A precision programmatic campaign aimed at Unframe's ideal customer — carrying one invitation they don't get anywhere else: Get on Track with PMG. We put your brand in front of the right accounts, then put the best of them in a race car at Autobahn Country Club, where a sales conversation becomes a relationship.
A typical campaign ends at an impression. This one ends at a handshake. We run a full programmatic campaign tuned to Unframe's ICP, and every format points to a single, unique call to action — an invitation to drive at one of the Midwest's premier motorsport country clubs.
The track is the differentiator. It opens doors a cold email can't and earns Unframe a peer-level conversation with a decision-maker who arrives curious, not guarded. The advertising finds them. The experience converts them.
We don't guess at who belongs in the room. Every campaign targets a predetermined buyer profile — defined with Unframe and approved by your SAE before a dollar of spend goes out.
You own the definition of a qualified account. We own getting your brand in front of it, and bringing the best of them to the track. No wasted reach, no debate over fit after the fact.
A three-hour radius around Autobahn Country Club isn't a constraint — it's a corridor of major Midwest markets, and we target across all of them at once. Unframe's brand reaches an entire region of enterprise buyers, not a single metro.
Chicagoland, Milwaukee, Madison, Green Bay, Indianapolis, Bloomington/Normal, Dubuque — each a serious market in its own right, each close enough that an invitation to the track is an easy yes. Targeting the full set is a massive expansion of reach with none of the drop-off in qualification.
This isn't a campaign we build from scratch. PMG already operates this machine — we're actively refining creative and copy while we expand the audience base. Unframe's ICP maps onto our existing targeting almost one-to-one, so Unframe steps into a program that's warm, not cold.
Five steps take a stranger from a screen to the start line — and into a relationship with your team.
Enterprise AI is an abstract sell. Motorsport makes it physical — speed, precision, and engineering people can feel. We wrap Unframe's identity in that context and produce everything the campaign needs to run.
The centerpiece of the program is a contractual commitment: PMG will host seven on-track events for new ICP accounts at Autobahn Country Club. They can run as a mix of Unframe-arranged track days and PMG self-sourced ICP attendees — whatever fills the seats with the right people.
The existing ambassador commission agreement remains in effect and unchanged for the duration of this program, owing to the intentionally low margin of the arrangement.
Ambassador rights apply to PMG self-sourced ICP accounts only. Accounts arranged and brought by Unframe carry no ambassador claim.
On a PMG self-sourced account that converts to an Unframe customer, PMG earns its standard ambassador commission: 50% of year-one license value (minimum license $75,000 — minimum commission $37,500 per close).
Book a setup call and we'll walk through the program, review the contract, and lock the first events. The campaign is already running — Unframe just needs to step into it.
Book the setup call